Before you start showing up in inboxes, it’s important that your emails are set up in a way that actually makes that happen. That means that your foundational structure needs to be tailored to your business. If you have a service-based business, don’t send emails like you’re an eCommerce store.

Do it like the pros

We’ve worked with our fair share of service-based businesses over the years, setting up their email automations and manual campaigns. The platform we’ve found to work the best is ActiveCampaign, for a ton of reasons.

• ActiveCampaign has a lot of features that most people probably don’t even know of or aren’t taking full advantage of, like site tracking snippets on your site. These basically enable ActiveCampaign to track site behavior and see what people do on your site. You can see information like funnel steps that people engage with or steps that they skip. This data helps you understand how your customers respond to your brand. You can also see how they interact with your emails through the open rates, click-through rates, etc.
• You can A/B split test individual emails within automations. This is huge because if you don’t know what’s working, why it’s working, or how to improve it, you’re really just flying blind with no end goal. When you’re A/B split testing properly, you can drill down on the details to discover what works, what doesn’t, and how you can boost your performance. 
• ActiveCampaign doesn’t restrict you to one particular domain or one particular sending address. Instead, you can have multiple domains and send from multiple addresses. If you have multiple businesses or different business segments, ActiveCampaign acts as a central hub for all your different automations and campaigns. 
• You can get super granular within your automations based on actions people take on your site. Whether it’s opening an email and clicking a link or they’ve filled out a form, you can set up tailored automations to go out when your prospect does something specific on your site.

By properly segmenting your lists, you can achieve better stats than if you were just doing a blast to your entire list. If you are interested in seeing what ActiveCampaign can do for your service-based business, take it for a test drive with their free trial.