So, you’ve done the late-night research on the best email platforms for your eCommerce store, but now you can’t make up from down. Choosing the right Email Service Provider (ESP) can make or break the return on investment you see from your email campaigns. 

Do it like the pros

We always recommend that our eCommerce clients use Klaviyo for several reasons. 

• The user interface is super easy to navigate and understand. Because it’s pretty intuitive, you don’t need a lot of training on how to use it, as you would with Infusionsoft, HubSpot or Bronto. Take their reports, for example; it’s super easy to know where reports are and to understand the data in them. 
• You’re able to A/B split test individual emails within automations as well as campaigns. This helps to drill down on what’s working, why it’s working, and how to improve upon it. 
• They offer site tracking snippets that are similar in nature to Google Analytics. Basically, you install a little line of code on your website to track site behavior. This opens up a world of opportunities to maximize your return on investment. Say someone views a specific product multiple times, but doesn’t add to cart, initiate checkout, or actually complete a purchase – you can send them automated tailored responses based on what they were browsing. You can also get granular on segmentation and create segments that have predictive analytics based on site behavior or email activity.

As an eCommerce store owner, you can generate up to 30% of total store revenue from email marketing alone. Leverage it correctly, utilize a proper platform, and follow the recommendations on email automation foundations, number of emails, and sending frequency to maximize your results.

If you’re not already signed up for Klaviyo, it’s time to switch things up.