Business Audits
Identify weaknesses and determine the way forward with an in-depth audit.
One of the most important steps in getting where we want to be is knowing where we currently are. In this case, that means starting with a business audit. We want to get a clear picture of where you currently stand with regard to your digital marketing efforts, who your customers are, what the conditions of your market look like, and who your top direct and indirect competitors are.
It is this reference point that we will use to compare our successes and failures along the way to reaching your goals. The information we gain through our audit will help to shape your overall digital marketing strategy, and what tactics we might use to achieve your short and long-term goals.
Here’s what we look at with a comprehensive business audit:
- website review: (site speed/performance, copy, CTAs, offers, user experience and flow)
- email account: (account structure and best practices, flow of automations, delivery spacing, open rates, clickthrough rates and conversion rates of automations and campaigns)
- ad account review: (campaign structure and account best practices, ad set targeting, retargeting, ad copy/creative, data analysis)
- Google analytics: (review setup, data, funnel flow and visualization, and goal and conversions)
- social presence: (posting frequency, engagement, overall strategy)
The deliverable:
We turn over a 15-20+ page PDF report outline what areas of your business need to be addressed, what we recommend to fix it, along with a time/cost estimate for us to implement the recommendations should you choose.
OUR FEE: $2,500
Turnaround time: 2-weeks
* Alternatively, we can review a single platform (website, email account, or ad account) for $1,000 with a 1-week turnaround time. The deliverable is a 5-10 page PDF report. View the single account audit inclusions below.
Email Account Audit
Klaviyo, ActiveCampaign, ConvertKit, MailChimp, HubSpot, or GHL platforms-
Email account setup & best practices
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Email flows/automations - types of flows/automations, # emails in flows, delivery spacing, and cadence
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Flow open rates, clickthrough rates, and conversion rate
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Flow A/B split testing and results
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Review of past campaign topics, copywriting, and cadence
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Campaign A/B split testing and results
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Campaign open rates, clickthrough rates, and conversion rate
Ad Account Audit
Facebook/Instagram, TikTok, SnapChat, Pinterest, Twitter, or LinkedIn platforms-
Ad account setup & best practices
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Review of custom audience setup and saved audience setup, along with pixel events aggregation review
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Review of UTM tags within ads as well as use of post IDs where applicable
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Review of campaign structure
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Review of campaign optimization goals and budget allotment
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Review of campiagn stats (soft & hard)
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Review of campaign A/B split testing and results
Website/Funnel CRO Audit
Wordpress, Shopify, Kajabi, Webflow, ClickFunnels, HubSpot, or GHL platforms-
UX/UI best practices
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Review of funnel flow or user experience with the site along with review of 3rd party analytics data
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Review of copywriting and analysis of target audience pain points
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Review of A/B split testing and results
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Review of website speed and mobile performance and responsiveness
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Review of offers and CTAs
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Competitive analysis and review of their websites/copy
A sample comprehensive business audit can be viewed by clicking the button below. Please note that a lot of the personal identification information from the audit has either been removed or blurred. This sample audit is meant to give insight into some of the things we review and how we report on it. Your audit will likely be quite a bit different from what is shown here due to the fact that content sections were removed, and each business is different. Your business might have more or less to report on and make recommendations for based on where you are at and/or what your short and long-term goals are.
Watch the video below to learn more about our comprehensive business audits.
Let's Scale Your Business to New Heights!
Schedule a complimentary 45-minute strategy call with our team. We’ll take the time to learn about your business, your goals, and where you might have gaps in your marketing efforts. If we feel that we can’t get you solid results for your business we’ll be 100% upfront with that and point you in the right direction—even if that’s not us!