Have a brand new landing page that you haven’t run paid traffic to yet? How about a page that has seen paid traffic, just no sales? Then we’re sure you’ve heard of A/B testing as a way to optimize landing page elements.

What is A/B testing?

Essentially, A/B testing is taking one variation and testing it against another. If your landing page is built within ClickFunnels, you can easily create an A and B variation of different elements like headers and CTAs. This will help you discover what has the biggest impact on your opt-in rates.

How do I do A/B testing?

Change out things in different landing page elements like headline copy, sub-headline copy calls to action (both placement and copy), body copy, and more. You could move content blocks around, change button colors, move CTA placement, and really get creative. Small changes can have a big impact on your stats. 

By making small tweaks, you can hone in on messaging that truly resonates with your target audience. This could dramatically boost your opt-in rate by as much as 20%. As we know, even a 10 – 20% difference in opt-in rate can have significant ripple effects on your bottom line. 

Go get your A/B test on!