If you have an eCommerce store and you’re still using MailChimp, we hate to break it to you, but you are way behind the curve. MailChimp is holding back your store! It might even be the reason you haven’t scaled yet. We know it’s the OG email service provider (ESP), but its competitors have kind of knocked it out of the race.

Let us explain:

• Mailchimp does not have site tracking snippets. This means that, unlike other ESPs, you can’t track the site behavior within your platform to see how people interact with your site. Say someone is browsing a specific category within your store; MailChimp has no idea. Forget about leveraging that valuable data; you won’t even be aware of it.
• You cannot A/B split test individual emails within automations. This is huge because you have no idea what is working, why it’s working, or how to improve it. By not A/B testing, you are essentially flying blind with no roadmap or final destination.

As an eCommerce store owner, you can (and should) generate up to 30% of your total store revenue through email marketing and automation alone. If you’re not there and you’re using MailChimp, those are the two biggest reasons why. Keep in mind that eCommerce brands require an entirely different ESP, and it’s crucial to choose the right foundation for your business.