You feel like your emails are killing it, but the stats tell another story. The truth is, your copywriting, design, and catchy content aren’t worth much if it’s not getting your audience to click like nobody’s watching. 

Why you’re getting fewer clicks than a popup

A bad click-through rate (CTR) really boils down to two components:

1. How many people are even opening your emails to begin with? If you have a low open rate, that influences the number of people that are reading your emails in the first place. 
2. The second factor is the body copy of your email. What is your email talking about? Is it persuasive? Is it leading your prospect down a clear path to the action you want them to take? If not, that’s your problem. 

Tell them what you want them to do!

The call to action (CTA) is where a lot of businesses tend to get it wrong. Not having a clear and compelling CTA leaves your audience hanging. It’s like spending all night flirting with someone only to leave without giving them your number. 

Maybe your prospect knows the action they should take, but it’s not clear enough, so they forget about it. As important as it is to be clear on the action you want them to take, it’s equally important to make that step easy to do.

Place a CTA link higher in your email so that they don’t need to scroll through endless paragraphs before they get to it. The best way to get them to take action is to spell it out for them. Be direct about what they should do and why they should do it. 

May the clicks be ever in your favor!