No one likes getting blue ticked. But that’s not the worst thing that can happen when you send out an email to your target audience. The worst is when they ghost you completely. If your open rates are making you hang your head in your hands, here’s how to get those emails read.

• One of the biggest factors that influence open rates really has to do with just your subject line and the preview text that they see displayed in their inbox. If your subject lines are not garnering a good open rate, you need to analyze what about your subject lines and preview text sucks. Determine what is not compelling enough and what doesn’t resonate with your target audience because strong subject lines play a major role in getting emails opened.
• If your email service provider (ESP) allows for A/B testing, great! You are armed with a tool that lets you diagnose why something is working, why it’s not working, and how you can improve it. We can’t even begin to tell you how many times a client came to us with low open rates, only for an audit to reveal that their subject lines wouldn’t even compel your grandmother to open them.

So if you want to fix your open rates, start by split testing your subject lines. Then, play around with them. Write new variations, include some emojis, shorten your subject lines, or try lengthening them to see what works best. Experimenting with subject lines offers you multiple ways to boost open rates – hope you’re ready to get creative!