There are pretty distinct factors for why businesses just cannot seem to get solid traction through Facebook and Instagram advertising. And it really boils down to three main reasons…

#1 – Your offer. Your unique selling proposition might not be strong enough if you’re in a highly competitive and saturated niche.

#2 – A lack of proper creatives. If you do not have solid video assets (brand, product, FAQ-based, or testimonial), strong lifestyle imagery, or great sharp, crisp product photography, then your brand is going to struggle.

#3 – Poor copywriting. If your copywriting isn’t specifically targeted to your audience’s desires or pain points then you’ve got a problem. Now there are other factors that influence your ROI such as website conversion rate, average order value, remarketing efforts, etc., and those are things that we’ll cover in another video.