Seeing as you can generate up to 30% of monthly store revenue through email campaigns, your email list is one of your most valuable assets. At least, if you actually have a proper list. But how do you get people to willingly give you their email address and WANT to hear from you? 

Here are our top 3 ways to grow your list organically:

• Just chat to them
  If you have a website that has live chat enabled or a live chat component to it, you can integrate your live chat widget with your email service provider (ESP). You do this natively (most ESPs come with that type of integration), or you can use a platform like Zapier to pull the information of anyone who joins the live chat. Zapier will automatically add them to your email list, where they’ll be ready for a lead nurture flow of welcome series.
• Put yourself out there
  The next way to organically grow your list is through your contact form. Zap in the contact details of anybody who submits a form and make sure that’s also triggering a lead nurture or welcome sequence. 
• Pop into their mind
  Lastly, you can get more emails by setting up a pop-up on your website. For eCommerce stores, this could be as simple as a discount opt-in. If you’re a service-based business, you could provide a free guide, checklist, eBook, video series, or another helpful resource.

   

These tips are a cost-efficient and effective way to build that email list, nurture your visitors, engage with them, and ultimately – build enough trust to then get them to convert.