Email automation for eCommerce: Is it really worth it?
So, you have an eCommerce store that generates $2,000 or more in revenue per month, but you don’t have lead nurture flows, post-purchase flows, win-back campaigns, cart abandonment/recovery campaigns, or browser abandonment flows set up…
Do you know what that means?
You’re leaving money on the table.
But is that just a dramatic statement, or is your store really losing out on sales? And, if it is, how much sales exactly? Here’s the honest truth about why email marketing and automation are crucial for eCommerce brands that want to see their store truly thrive.
Risks of ignoring email automation:
- Paid advertising falls flat
Running any kind of paid advertising campaigns to drive traffic to your site or intend to? Sending these visitors to your site without the necessary foundation in place is like sending out party invites without an address – don’t expect it to be a rager. Automated flows don’t just give your visitors the directions they need; it also ensures you make the most of every sale.
- Missed opportunity to generate revenue
You’re leaving so many sales hanging that it’s just ridiculous. But the statistics speak for themselves: eCommerce stores that leverage automation, as well as manual campaigns like weekly newsletters, generate 20 – 30% of their total store revenue from these channels alone.
- Prevent future growth
Ignoring that email list doesn’t just mean you lose out on short-term revenue but also future growth. Without the necessary automations that optimize every sale and site visitor, your store will eventually reach a plateau in terms of growth and profitability.
But where do you even start? What flows are the most essential? Watch the video below to find out.