Lead Generation Case Study – Custom Closet Design

Custom Closet Design

The Situation

A client in the custom closet design space was frustrated by their lack of consistent leads and the low quality of the leads. They mentioned having a cost per lead of around $150 and that it was consistent across several platforms (Angie’s List, Houzz, and Google Adwords).

The client brought us on to create a customized lead generation funnel. This included writing the copy for, designing, and building a landing page. We integrated the landing page with the client’s Base CRM and ActiveCampaign accounts. We also created a custom thank you page to effectively track conversions.

We wrote the copy for, designed, and set up an automated email marketing sequence to nurture leads and send appointment reminders. We also created a tailored Facebook advertising strategy to generate leads and new customers.

The Outcome

Through our efforts with Facebook advertising, we were able to consistently generate the client leads for under $100.


For 2018 we generated over $100,000+ revenue from Facebook ads.

Client Testimonial

“Jennifer and her team did an excellent job setting up and managing my social media advertising strategy and program. She also is great with WordPress web sites and setup. She was always available to communicate via phone which is at times easier than email. Use her with confidence.”

– Neil Rohrbacker, owner

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