A home builder wanted to improve the return on investment they were seeing from Facebook advertising. They had previously spent thousands of dollars without seeing much if any return from their ads.
We were hired to come in and create a lead generation funnel, write new email copy, and run their Facebook and Instagram ads.
We analyzed their existing ad account completely revamped it. Setting up a proper top of funnel and middle/bottom of funnel campaign structure. We wrote the copy for, designed, set up, and integrated a lead generation funnel on ClickFunnels. We also built out a lead nurture email sequence, a call booking sequence, a home showing sequence, and a new customer email sequence within ActiveCampaign. We were able to generate live property showings for around $150 each.
“It is essential to have good tools, but it is also essential that the tools should be used in the right way.” – Wallace D. Wattles