The Situation
A home builder wanted to improve the return on investment they were seeing from Facebook advertising. They had previously spent thousands of dollars without seeing much if any return from their ads.
We were hired to come in and create a lead generation funnel, write new email copy, and run their Facebook and Instagram ads.
The Outcome
We analyzed their existing ad account completely revamped it. Setting up a proper top of funnel and middle/bottom of funnel campaign structure. We wrote the copy for, designed, set up, and integrated a lead generation funnel on ClickFunnels. We also built out a lead nurture email sequence, a call booking sequence, a home showing sequence, and a new customer email sequence within ActiveCampaign. We were able to generate live property showings for around $150 each.
- Drastically increased the number of booked showings
- Reduced the amount spent per acquired booking from Facebook ads
- Sold out the available lots
Tools Used
“It is essential to have good tools, but it is also essential that the tools should be used in the right way.” – Wallace D. Wattles
ActiveCampaign
The best email marketing and automation solution for lead generation-based businesses and affiliate marketers.
ClickFunnels
A funnel building platform that allows you to build beautiful yet highly converting funnels.
Google Analytics
A web analytics service offered by Google that tracks and reports website traffic.
Facebook & Instagram
Social media channels used to reach a wide, yet highly targeted audience.
