Sometimes, asking a customer to part with their credit card details is like asking Gollum to part with the ring. It’s just not going to happen. But at least they’ve already given you something valuable: purchase intent and their email address.
With those two things, you can make magic happen. Or, more specifically, a lead nurture sequence can.
The purpose: A lead nurture sequence does several things.
- It’s meant to deliver something that was promised, like a promo code, free eBook, or guide. Basically, anything of value that is given in exchange for their contact details.
- It needs to provide more information about your brand, who you are, who you serve, why you do what you do, and what really sets you apart from your competitors. Thereby “nurturing” the lead until they’re ready to buy from you.
Below are a few examples of lead nurture emails we’ve written and designed for clients.
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