eCommerce Case Study – Tequila

The Situation

A tequila brand wanted to gain market share with distributors. Their goal was to increase their online sales—profitably. They would then take sales stats to distributors to prove the desirability of their product.

The Job

The client had a static website that wasn’t set up for online sales. They weren’t doing anything with email marketing, and had spent a limited budget towards traffic objective ad campaigns on Facebook/Instagram.


We were brought on to strategize, rewrite the copy for their website, redesign and develop a Shopify site for online sales, set up email automations via Klaviyo on the backend of the website, then set up, manage, and optimize their Facebook and Instagram advertising.

The Outcome

We created sophisticated and layered ad campaigns to identify winning creatives and copy iterations in order to lower their cost per acquisition and increase their ROAS. Within the first month, we generated a positive ROAS from ad spend (1.53X) even with the heavy amount of ad account testing we did. FB/Insta ads were the only form of traffic during the month, so we know that $3,358.13 in ad spend net the client $5,150.13 in revenue.

Tequila Sales Ad Stats Month 1

Client Testimonial From After 1 Month:

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