Whoops, looks like you forgot something…
That’s right, you’re letting them leave without the items in their cart. And let’s face it, an eCommerce store is no place to be littered with rampant abandoned carts. Not only does it create digital clutter, but, more importantly, it loses revenue.
Someone has visited your website, added something to their cart, initiated checkout, then said “Look, a squirrel” and ran off. Whether life just got in the way (or the price did), they didn’t complete their purchase. But you know what they did do? Display high purchase intent. That’s where the cart recovery sequence comes in.
Below are a few examples of cart recovery emails we’ve written and designed for clients.
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