eCommerce Case Study – Crafting Supplies

Crafting Supplies

The Situation

A client in the crafting space had 2 different eCommerce sites based on the type of art (quilling and polymer clay). They had limited experience with Facebook ads and from what they tried, they had little to no success. Their Adwords campaigns had an average cost per conversion of around $15.

The client brought us on to strategize, setup, manage and optimize their Facebook advertising. This included creating custom conversions, creating saved audiences and lookalike audiences, doing research into competitors and related high-affinity cold traffic target audiences. Writing the copy for all ads, creating multiple ad campaigns, and optimizing daily.

The Outcome

Through our efforts we were able to see better results on Facebook than her Adwords campaigns. We generated cost per conversion of around $5.24 on average.

Client Testimonial

“Jennifer did a great job setting up Facebook ads for us.” – Tracy H., Owner

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