The Situation
A business in the marketing communication niche wanted to increase the number of leads and sales for their newly launched course. They had previously only done group coaching or 1-on-1s with clients. They needed a means of capturing more leads more efficiently to then convert them on their new program prior to running paid ad campaigns.
The Outcome
We were hired to write the copy for, design, set up, and integrate their multi-step lead generation and sales funnel on ShowIt (built on the WordPress framework).
We created a landing page, sales page, and built their e-commerce backend on Showit, integrated with their CRM, and set up their Facebook and Instagram ad account for the launch of their program.
Tools Used
“It is essential to have good tools, but it is also essential that the tools should be used in the right way.” – Wallace D. Wattles
ShowIt
A website building platform that allows you to build on the WordPress framework.
A social networking site that makes it easy for you to connect to your ideal target audience as a business.
Google Analytics
A web analytics service offered by Google that tracks and reports website traffic.
ActiveCampaign
A powerful email marketing and automation software.
